giulianoFujiwara

Philosophy
1986 年「giuliano Fujiwara」はミラノでデビューを果たす。
イタリアのみならず世界のファッション界に「ミニマリズム」という新しい概念をうえつけ、多大な影響を与えた創始者 藤原喜章。彼の残した「ミニマリズム」という概念、伝統、技術、そしてそのスピリッツを受け継ぎ「マツムラ マサタカ」が新たな「giuliano Fujiwara」をスタート。
イタリアの伝統あるテーラード技術を駆使しながら、現代そして未来を表現する「giuliano Fujiwara」の根底に流れるものは「侘び」「寂び」＝WABI SABIこの「侘び」「寂び」の精神を研ぎ澄ませ表現するものは、輝くような美しさの裏側に隠された陰影の美しさであり、崩れたように見えるバランスから生み出される新しい形。「マツムラ マサタカ」が提案する新しいモードの世界―「giuliano Fujiwara」

In 1986, "giuliano Fujiwara" made the debut in Milan.
The initiator of the brand, Yoshiaki Fujiwara, made a large influence not only Italy but also the fashion industry in the world as for a new concept "Minimalism".
The concept of "Minimalism", the tradition, the technology, and the spirits come down today and the successor, Masataka Matsumura starts new "giuliano Fujiwara."
The one that flows to the basis of "giuliano Fujiwara" that expresses the present age and the future while making goods use of the tailored technology with the tradition of Italy is “WABI SABI”*.The exquisite expression of the spirit of "WABI SABI" is a beauty of the shadow which is concealed　on the other side of shinning beauty and new shape invented from the style that seems unbalanced.「giuliano Fujiwara」is the world of new mode that Masataka Matsumura proposes.
*WABI SABI＝Japanese aesthetic of impermanence, characterized by asymmetry, asperity, simplicity, modesty, intimacy and natural processes.
A Japanese culture of WABI SABI derived from ZEN to be re-created in modernized concept.

Creative Director
マサタカ　マツムラ
1980年9月東京生まれ。中学、高校をスイスのボーディングスクールで過ごした後、
ロンドンの大学にてファッションを学ぶ。在学中から多くの体験を通じ、音楽、アー
ト、ファッションなど様々な分野で活動。2005年ジュリアーのフジワラのデザイナー
に就任。同年8月、東京とミラノの2006春夏展示会でプレデビュー。
2006年1月2006-07秋冬ミラノメンズコレクションにて正式デビュー。

Masataka Matsumura
Born in 1980, spent more of his life being educated overseas in Switzerland and
England. While earning his BFA in Fashion Design, in London, Matsumura becam
-e interested in music and the arts.Masataka Matsumura has interpreted the fo
-under’s philosophy and reconstructed the stoic world of the brand using Italy’s
traditional tailoring techniques.
The new giulianoFujiwra collection has an atmosphere of sophistication that is
cool, yet avant-garde; futuristic, yet reflective of society and the world we live in.
From the world to Japan. From Japan to the world. A fusion of classic and mode-
rn. New designs will be born by re-examining and interpreting aesthetics that e-
xist in Japan today through Masataka Matsumura’s filter.


http://www.giulianofujiwara.com/

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